Carry what counts
A reflection of who you are and what matters most, all in one easy-to-carry organizer. Keep your dreams, goals, and essentials close at hand wherever life leads.


Pay attention to what matters
Many people have wooed their own destruction, physical and mental, by neglecting to pay attention to the ordinary matters - Joseph Gayetty
An Innovative Journaling Experience

Journal in compact mode...

...or Velcro-off the 'desk panel'...

...to unleash the expansive mode
Lays Flat. Always


Product features
- Fits any A5 & B5 size notebooks
- Lightweight & Tough
- Smart Organization
- Water-Resistant & Scratch-Proof
- Grab-and-Go Simplicity
the perfect fit
Pair with any of your favourite A5 or B5 size notebooks


A Breakfast Ritual
Savor your morning brew while effortlessly planning your day
A Bedtime Routine
Wind down, reflect, and capture late-night ideas without leaving your cozy spot


Productivity at work
Or enjoy me-time outdoors

Carry it the way you like

Folio It

Handle It

Strap It